Social Network Sites | Oxford Internet Surveys

Social network site use plateaus at 61% of Internet users

Social network sites transformed the online experience for many people. However, while these sites have experienced years of explosive growth, growth in the proportion of users seems to have levelled off in the last two years, with the major growth in the use of social network sites occurring from 2005 to 2011. It is no… Read More »

The challenge of measuring social network site use

Survey research, which is at the core of the OxIS project, presents several measurement challenges. Establishing reliability is especially difficult when measuring concepts where observational data might yield better results, such as usage of different online services. Therefore, the way in which respondents are asked about online activities can have a major impact on the… Read More »